BOMBAE BANTAI BREWERY

(Your Bombay Friend)

Experience Bombay in a can: unique flavors and vibrant illustrations that embody the city's spirit and history - sip the essence of Mumbai.

Mockup of Sweet Lime Blonde flavour of beer can
Mockup of Cumin Wheat Ale flavour of beer can
Mockup of Sugarush India Pale Ale flavour of beer can
Mockup of all 3 flavours of beer cans
Mockup of Cumin Wheat Ale flavour of beer can along with its label
Mockup of all flavours of beer cans stacked together
Mockup of Sweet Lime Blonde and Cumin Wheat Ale of beer cans along with the boxes
Mockup of Cumin Wheat Ale of beer cans along with the boxes
Mockup of all beer cans in the box
Mockup of several coasters stacked together
Mockup of two coasters stacked together
Mockup of branded beer glasses
Mockup of branded beer glasses

Concert tickets for promotion

Mockup of concert tickets

Instagram story promotion

Instagram post for promotion

Approach

Bombae Bantai is a project about a brewery, a beer brand that offers a collection of 3 flavours of beers: Sugarush India Pale Ale, Sweet Lime Blonde and Cumin Wheat Ale. Each can has a unique design that symbolises iconic features of the city of Bombay (Mumbai). The work is inspired by The Gateway of India, the Mumbai local train and the Bombay-Worli sea-link.

In this project, a new typeface has been developed, inspired by graphics, visuals and typefaces on vibrant Indian trucks found and loved all over the country.

Moodboards

Moodboard 1 referred for generating the art style
Moodboard 1 referred for generating the art style

Colours

The colour palette largely included shades and tints of greens, blues and yellows drawing from the ingredients of the brews themselves. For example, the green chosen for the Sugarush India Pale Ale derives its colour from a sugarcane, the main ingredient for the flavour. The refreshing lime yellow on the Sweet Lime Blonde packaging expresses the characteristics of its namesake fruit. Lastly, the blue of the Cumin Wheat Ale was chosen to represent the thirst quenching nature of the Indian drink 'Jaljeera' it is formulated on.

Primary

#FFFFCC

Secondary

#F50057

Flavour

#FDD835

#7CB342

#99CCCC

Logo

#FDD835

#FF9800

#C41C00

#7CB342

#2E7D32

#00BCD4

Typography

Logo typography variant 1
Logo typography variant 2
Logo typography variant 3
Logo typography variant 4

Grid

The grid used to generate labels for the beer cans

Labels

Label for a beer can of the Sugarush India Pale Ale flavour
Label for a beer can of the Sweet Lime Blonde flavour
Label for a beer can of the Cumin Wheat Ale flavour

Flavours

Sugarush India Pale Ale (गन्ना)

Icon for Sugarush India Pale Ale flavour

Sugarcane juice is a very popular drink, especially during summer months as a refreshing form of heat relief.

Sweet Lime Blonde (नींबू)

Icon for Sweet Lime Blonde flavour

When combined with cumin powder, chat masala and black salt, lemon juice acts as the best coolant to your body.

Cumin Wheat Ale (जलजीरा)

Icon for Cumin Wheat Ale flavour

A drink mixed with cumin powder is sometimes served as an appetizer, as it is intended to "startle" the taste buds.

Dieline

2D layout of the box-packaging for the beer cans