BOMBAE BANTAI BREWERY
(Your Bombay Friend)
Experience Bombay in a can: unique flavors and vibrant illustrations that embody the city's spirit and history - sip the essence of Mumbai.
Concert tickets for promotion
Instagram story promotion
Approach
Bombae Bantai is a project about a brewery, a beer brand that offers a collection of 3 flavours of beers: Sugarush India Pale Ale, Sweet Lime Blonde and Cumin Wheat Ale. Each can has a unique design that symbolises iconic features of the city of Bombay (Mumbai). The work is inspired by The Gateway of India, the Mumbai local train and the Bombay-Worli sea-link.
- The Gateway of India is a symbol of the history of this city as it's a historical monument.
- The Mumbai Local Train is the city's lifeline and thus, a symbol of the present.
- The Bandra Worli Sea Link is the symbol of the future of Mumbai because of this state-of-the-art construction and great display of modern engineering.
In this project, a new typeface has been developed, inspired by graphics, visuals and typefaces on vibrant Indian trucks found and loved all over the country.
Moodboards
Colours
The colour palette largely included shades and tints of greens, blues and yellows drawing from the ingredients of the brews themselves. For example, the green chosen for the Sugarush India Pale Ale derives its colour from a sugarcane, the main ingredient for the flavour. The refreshing lime yellow on the Sweet Lime Blonde packaging expresses the characteristics of its namesake fruit. Lastly, the blue of the Cumin Wheat Ale was chosen to represent the thirst quenching nature of the Indian drink 'Jaljeera' it is formulated on.
Primary
#FFFFCC
Secondary
#F50057
Flavour
#FDD835
#7CB342
#99CCCC
Logo
#FDD835
#FF9800
#C41C00
#7CB342
#2E7D32
#00BCD4
Typography
Grid
Labels
Flavours
Sugarush India Pale Ale (गन्ना)
Sugarcane juice is a very popular drink, especially during summer months as a refreshing form of heat relief.
Sweet Lime Blonde (नींबू)
When combined with cumin powder, chat masala and black salt, lemon juice acts as the best coolant to your body.
Cumin Wheat Ale (जलजीरा)
A drink mixed with cumin powder is sometimes served as an appetizer, as it is intended to "startle" the taste buds.